A Place To Call Home: The Changing Face Of UK Property Ownership

Yellow chair in a Living Room

The dream of homeownership remains strong in the UK, but the pathway to purchasing a home has shifted in recent years. From rising house prices to changing demographics, the profile of today’s typical homebuyer looks different than in decades past. This article explores the evolving landscape of property ownership through the eyes of homebuyers themselves, examining their motivations, challenges, and experiences in the current market.

The Urge to Settle Down

For many UK residents, buying a home represents an important life milestone and a sense of stability. Owning property has long been perceived as an integral part of the British dream, more so than in many other countries. Surveys continue to show a strong cultural desire amongst Brits to own their own home. In a 2019 survey by Ipsos MORI, over 7 in 10 respondents said it was important for them personally to own their own home at some point in their life. The emotional pull towards homeownership remains powerful, even as economic realities make attaining it more difficult.

This deep-rooted urge to settle down drives many to prioritise property purchases. Kirsten and James, both 28, have rented flats in London since graduating from university five years ago. “We’re tired of dealing with landlords and rental contracts,” says Kirsten. “We want a place that we can finally call our own.” The couple recently bought their first home together, a terraced house in Reading, and are excited to personalise it to their tastes. “It feels good to know we won’t have to uproot ourselves in a year when the lease is up.” 

For Melissa, a single mother of two in Manchester, buying a home provided safety and stability for her family after years of uncertainty. “We must have rented six different places since my divorce five years ago. It was incredibly stressful moving with two small kids each time. I was determined to buy a house so they could finally have a stable home.” Now settled in their new townhouse, Melissa and her children have embraced their new community. “The kids have made friends with the neighbours, they’re doing well in school. Having our place has given them the consistency they need.”

The struggle to get on the property ladder is a rite of passage for many, representing both independence and a secure future. The emotional, social and cultural significance of homeownership continues to motivate buyers even in a difficult market. For many Brits, owning a home is not just an investment, but also a place to put down roots.

Priced Out of the City

However, rising house prices have made homeownership increasingly out of reach for many, especially young people and families hoping to buy their first home. The average UK house price has risen from £138,000 to over £260,000 in the last decade, far outpacing wage growth. Deposits of 10-20% are now required for mortgage approval, creating a major barrier to access. The pandemic boom has pushed prices even further upwards in many areas. These trends are reflected in declining UK homeownership rates, which have dropped from 71% to 65% among 25-34-year-olds over the past 10 years. 

For first-time buyers especially, getting a foothold in the market often means looking further afield from major cities and urban centres. Alex and Liz, both 29, long dreamed of buying in their native London. But after two years of fruitless searching, they ended up purchasing in Leicester. “We kept getting outbid, even when offering £100k over asking,” says Alex. “Our salaries simply couldn’t keep up with the crazy London prices.” 

The couple has come to appreciate their more affordable Leicester home. “We have so much more space, and the pace of life is less stressful,” says Liz. But the trade-off was leaving their social circle behind. “All our friends are still in London. We do feel a bit isolated out here.” 

Like Alex and Liz, many new buyers are making compromises between location, space and affordability. Urban flight has increased as buyers seek lower prices per square foot in smaller cities and towns. However, this geographic mobility is not feasible for lower-income households already struggling to enter homeownership. 

Brian, a teacher in Leeds, cannot afford to buy even with moderate prices in his area. “On my salary, I’m looking at tiny flats that need a lot of work, or at miserable commutes from further outside the city. I can’t envision ever owning my place.” Brian constantly struggles with rental payments, student loans and other bills. Without family financial help or a substantial raise, he sees little hope of saving enough for a deposit anytime soon. 

Stories like Brian’s reveal the harsh disparities of the current property market. While some buyers can make trade-offs to achieve homeownership, many hard-working people are being left behind, particularly those on modest incomes or without existing property wealth. 

The Bank of Mum and Dad

Another major outcome of skyrocketing prices has been a growing reliance on the ‘Bank of Mum and Dad’ to help fund deposits. An estimated third of first-time buyers in the UK now receive family assistance, compared to just 19% a decade ago. For buyers under 30, this figure jumps to more than half. The sums involved are substantial, averaging nearly £20,000 but often reaching into the hundreds of thousands. 

This injection of ‘gifted’ money from parents allows more young people to climb onto the ladder. But it also further advantages those who already have assets and home equity. It remains a stark inequality that those lucky enough to receive family help can buy homes, while equally deserving peers are shut out.  

Joe and Hannah, both 26, recently bought their first flat in Bristol with a £100k family gift. “Neither set of parents wanted to see us stuck renting,” says Joe. “They could see how stressful and hopeless it seemed for us trying to buy on our own.” The couple is hugely grateful for the leg up from their parents. “We know not everyone has family able to help out like this,” says Hannah. “We won the birth lottery in terms of financial support.”

The trend towards family-subsidised buying also reflects intergenerational shifts in wealth. As more Baby Boomers become empty nesters, they appear increasingly inclined to pass housing wealth down early to help children and grandchildren get established. These within-family transfers allow more young people to attain homeownership but do little to spread wealth more broadly across society. They also serve to magnify disparities later in life.

Changing Demographics

Beyond issues of affordability, wider demographic changes are also shaping today’s homebuying landscape. An ageing population, more single-person households and evolving partnerships are creating new paradigms of property ownership. 

The UK’s population continues to age, with over 65s representing nearly a fifth of the total population and growing. As retirement beckons, downsizing is becoming more common amongst this group. Many older couples and singles are selling larger family homes to purchase smaller properties with less maintenance and better accessibility.  

John and Wendy, both approaching 70, recently sold their suburban Manchester home of 30 years to buy a modern flat in the city centre. “The house and garden were getting to be too much work,” says John. “We’re looking forward to having more leisure time and enjoying everything this vibrant city has to offer.” 

Their children have long since moved out, so the couple was ready to downsize and prepare for their golden years. “It was time to rightsize and find somewhere with less upkeep that suits this phase of life,” Wendy adds. For older Brits like John and Wendy, property decisions increasingly revolve around lifestyle, leisure and logistical considerations.

Meanwhile, Britain’s relationship landscape continues to evolve. Nearly a third of UK households are single-person, as marriage rates decline and separation rises. Shared living arrangements amongst friends or couples are also rising. And multi-generational families are increasingly common, with adult children living at home longer or returning to care for ageing parents. 

These trends mean home purchases today accommodate a wider variety of needs and living situations. Emma’s recent home purchase exemplifies this shift. After a breakup, the 35-year-old didn’t want to live alone. She bought a larger-than-needed flat in London, with a spare room “I can rent out to a friend or maybe my sister when she’s in the city. It’s nice to know I’ll have company.” 

Multi-unit and multi-generational households are also on the rise. Todd, a recent university graduate, decided to invest in a duplex with his long-term girlfriend, Janelle. “We’re renting out half to help pay the mortgage. And we figured it’s a smart investment in the future once we decide to get married and have kids.” 

Today’s homebuyers are more flexible in how they purchase and use property to suit evolving needs and family structures. Living solo, commuting families, downsizing retirees – British housing is adapting to a changing population in all its diversity.

Looking Ahead

Despite myriad challenges, the dream of homeownership remains very much alive across the UK. For those able to overcome the barriers to entry, buying a home represents security, achievement and family stability. But systemic issues of affordability and accessibility persist, especially for first-time buyers, lower-income groups and those without existing property wealth. 

As the market evolves, policymakers and industry will need to find innovative solutions to make the ladder to owning a home a realistic climb for more people, especially younger generations key to the UK’s future. The road to purchasing property may look different than in decades past. But the emotional desire remains strong amongst Britons to find a place where they truly feel rooted. For a great many, that deep need won’t change anytime soon. The challenge ahead lies in creating paths to ownership that reflect today’s diverse populace and changing ideals of home.


While the fundamental desire for homeownership remains unchanged, the obstacles and the composition of homebuyers are in a state of flux. We must expand notions of suitable housing and ownership models to accommodate single dwellers, multi-generational families, rent-to-own schemes, co-housing initiatives and more. The voices and lived experiences of homebuyers themselves should inform reform and innovation. With responsive policies, adequate construction and a little creativity, the dream of a place to call home can persist as a reality for generations to come.

In this journey of transformation, the voices and lived experiences of homebuyers themselves should serve as our guiding lights. Their insights and perspectives are invaluable in shaping the reforms and innovations needed in the housing sector. By listening to the national homebuyers reviews and taking their feedback to heart, policymakers and industry stakeholders can ensure that the changes implemented are truly responsive to the needs and aspirations of those seeking their place to call home.

With a commitment to flexible and responsive policies, sustainable construction practices, and a dash of creativity, we can work together to ensure that the dream of having a home to call one’s own remains not just a dream but a tangible reality for generations to come. In this vision of the future, every individual or family, regardless of their unique circumstances, should have the opportunity to find their ideal home and embark on their journey of homeownership with confidence and hope.

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