Should You Use a ‘We Buy Any House’ Company to Sell Your Property?

We buy any house

If you need to sell your house quickly, using a company like Good Move or similar services like We Buy Any House might be the right choice for your situation – but make sure you do your research first. There are lots of ‘we buy any house’ style companies that have appeared across the internet, and while most of them – like Good Move and other NABP approved companies – are legitimate, there are some questionable sites out there looking to scam people.

In this article:

What is a ‘we buy any house’ company?

When we use the term ‘we buy any house’, we’re using the generic term to describe companies in the quick house sale or cash buyer industries. There are two trading companies – We Buy Any House and We Buy Any Home – that use the phrase as their branding, but generally a ‘we buy any house’ company describes any business that will purchase your property for a cash value, often with a quick turnaround that estate agents or traditional selling methods cannot achieve.

A property buying company like Good Move is one of these businesses – we offer a quick sale method in order to sell your house for cash. We have plenty of helpful guides on how it works to help steer you through the process, including each of the steps to exchange.

Some companies are just middlemen or brokers, which could leave you relying on potentially unstable investors. This is not the case with Good Move – you can rest assured that we will buy your house directly.

Why would I use a ‘we buy any house’ company?

For many house owners, selling in the traditional method via an estate agent works just fine – but there are plenty of situations where selling your house quickly via a ‘we buy any home’ company may be preferable. If you’re looking for a cash house buyer, a company like Good Move may be a better option for selling your house.

In general, a standard high street estate agent will take months to sell your home, with plenty of complications and delays possible if you’re in a chain – but with a ‘we buy any house’ company you’ll be looking at weeks or days. For example, Good Move pride ourselves on our average sale time of 2 weeks, to get you moving as quickly as you need to.

There are plenty of reasons to choose Good Move, but here are just a few reasons why someone would prefer to use a ‘we buy any home’ service:

  • You want to sell without a chain
  • You’ve been caught in a long chain, or had a sale fall through
  • You’ve had your house on the market for a long time without a sale
  • You need to stop repossession
  • You don’t want a public sale with viewings or sales boards
  • You’d prefer to avoid estate agents fees and timescales

Whatever the reason, if you’re using a ‘we buy any house’ service, it’s important to make sure you’re working with a completely legitimate and above-board company.

How can I tell if a ‘we buy any house’ company is legitimate and safe?

There are lots of ‘we buy any house’ companies out there – many of which are genuine and legitimate. However, as with any industry, there are some disreputable companies out there, or even scam websites posing as legitimate companies. We’ve actually gone to the trouble of reviewing some of the other businesses out there – you can read reviews of these companies here. But if you’re still not sure, here are a few of the things to look out for to tell whether you’re dealing with a legitimate, safe company like Good Move.

Does it seem far too good to be true?

Generally, a ‘we buy any house’ company will facilitate a speedy sale – sometimes within days – but you should expect to receive less than the market value. With Good Move, this can be as high as 85% (depending on your location). While all of our services are designed to make selling your house quick, easy, and efficient, some ‘buy any property’ businesses might seem too good to be true. If a quick house sale company is offering you 100% of the market value, this could be a red flag that the business is not legitimate – be warned and be careful.

Are they NABP approved and regulated?

Any ‘we buy any house’ company should absolutely be a member of the NAPB (National Association of Property Buyers) and the Property Ombudsman as a minimum, and you should also look for other trademarks and regulatory bodies that you can trust. for example, we’re very proud that Good Move are the most regulated property buyers operating in the ‘Quick House Sale’ industry, regulated by the NAPB but also by the National Association of Estate Agents, RICS (the Royal Institution of Chartered Surveyors), the Property Ombusdman, and the Approved Code of Trading Standards.

Do they have reviews?

Look for reviews – most reputable ‘we buy any house’ companies will use a trusted partner review site, like TrustPilot, feefo or Look for verified reviews, where a review needs to be linked to an email address or account in order to be posted. Often, if you look at a website’s header or footer you’ll find a link to reviews – like our own link to our ratings on Trustpilot, where we have a 4.9 star rating.

Ideally, the business will have their reviews listed on their website in order to demonstrate their trustworthiness, but if the reviews are just hosted on the company’s website as text – rather than using a widget showing a live feed of reviews – it might be worth doing some more digging. If a ‘we buy any property’ company uses the badge of a third party review site, search for the company name and check if the same reviews appear on that site. Make sure you do a Google search to check that the reviews online match what you’re seeing on the company’s website.

Testimonials are a slightly different case, as a company might want to use a longer, more personal testimonial on their site to explain the benefits of a ‘we buy any house’ service – but ideally these will be backed up by plenty of normal reviews.

Are the reviews up to date?

If the only reviews you can find are out of date, or there’s a noticeable dip in the rating the company has been given, it could indicate issues. The benefit of a ‘we buy any house’ type of business is a fast, easy selling process – so if there is a lack of reviews for a consistent period – months, rather than weeks – it could suggest that there are some issues behind the scenes that are causing a lack of business and therefore a lack of reviews.

Do the reviews seem legitimate?

Something else to look out for are falsified reviews – these can be hard to spot, but look for multiple reviews within hours or days of each other with similar turns of phrase. Some trusted review sites will have processes to stop falsified reviews, but it’s still worth looking out for. Repeated reviews are a red flag, as are lots of reviews using identical wording. With any house selling company, and especially ‘we buy any house’ style companies, reviews are very important to build trust with potential sellers, so a disreputable business might try to artificially boost their rating to attract new clients.

Look for reviews that specifically mention anything that’s been negatively rated in the past – of course, most of the time reviews are likely to be legitimate, from sellers like yourself, but keep an eye out for especially negative reviews followed by several glowing ratings immediately following it, in order to offset the bad rating.

How to tell if a ‘We buy any house’ company is a scam – in five steps

To make things simple, here are our top five tips when you’re looking at ‘we buy any home’ companies online, to make sure you’re dealing with a legitimate company and not at risk of being caught up in a scam.

  1. Are they approved and regulated by the NAPB and TPOS as a minimum?
  2. Do they have reviews from genuine customers?
  3. Do those reviews seem legitimate and up to date?
  4. Are their reviews hosted on their site, as well as on third party sites?
  5. Does their offering seem reasonable – not too good to be true?

If you’re looking to sell your house quickly for cash, make sure you use a legitimate company, like Good Move. We buy any house, anywhere in the UK, regardless of value or condition, and we can turn your sale around quickly. Get in touch with us today for your free cash offer, and find out how we can help you to sell your house.

We are proud members of...

  • NAPB
  • RICS
  • NAEA
  • The Property Ombudsman
  • Trading Standards

We are proud to be the most regulated property buyer operating in the ‘Quick House Sale’ industry. We are an active member of the NAPB (National Association Of Property Buyers) and are both RICS & NAEA (National Association of Estate Agents) regulated, which means you can have every confidence of selling your home with us quickly & easily.